Russia Injecting Farmville Publisher USD180 Million

Farmville game publisher, Zynga, additional funds of approximately USD180 million Russian Internet company Digital Sky Technologies (DST) for USD180 million.

DST addition, Zynga also be supported by Horowitz and Andreessen Tiger Global. Zynga's popularity after more brilliant games out to social networking platforms like Mafia Wars, Farmville, Zynga Poker, YoVille, FishVille and PetVille.

"Game on social networks enable people around the world tehubung each other and play together every day," said founder and Zynga CEO Mark Pincus, as reported by AFP on Thursday (17/12/2009).

Injection of funds from DST, go Pincus, will be encouraged to issue more Zynga games social networking to make everyone around the world interact.

Meanwhile, the CEO of DST Yuri Milner said, investment in Facebook and Zynga is the right step in the Internet world, because he thought social networking sites and entertainment world is the next generation in cyberspace. DST itself previously has invested approximately USD200 million in Facebook.

Zynga now claim that 230 million people actively play games besutannya. Even 90 percent of Zynga income from the sale of virtual items that support the game.

The main competitor Zynga, Playfish alone has also been preparing to square off to fight in the market of social networking games. PlayFish has done a deal with the famous game developer Electronics Arts. EA rumored to have been poured funds approximately USD400 million.