Raise Website Ranking

Entering the era of social media, companies flocked to highlight the social media on the Internet as new media to strengthen its brand marketing. As one of the many effective ways is to use search facility owned by Internet giants like Google, Yahoo, and Bing.

Google itself offers two services that can optimize your product search at Goole search engines, including Search Engine Optimization (SEO) and Google's Paid Search or also known as Google AdWords.

SEO is a technique for your existing website easily found in Google's search engine with keyword research https: / / adwords.google.com / select / KeywordToolExternal what many visitors use.

Furthermore, you can create articles with the title or content that intersect with these keywords.

"Usually, keywords are very close to the products you have or have recently launched," said Sanchit Sanga, Regional Director of GroupM Search, on the sidelines of the event Groupm Leadership Series 2010: Digital Is Now! in Jakarta.

While Google Paid Search is one of the search engine services that are easier and effective yet paid. If there searching for keywords related to your product on Google, then your website will appear on the first page as a sponsor.

"If you buy an ad on Google, Yahoo, or Bing, they will optimize keywords that searchers entered in each search engine. With the technology we have, products you will always appear at the front and it can boost your website rankings as well as strengthening your brand, "said Sanchit.

Unfortunately, these paid services (GoogleAdWords-red) is quite expensive. So that can only be reached by large enterprises or enterprise level. The two option packages offered by Google, the cost of customer equipment amounting to 15-20 percent of total company expenditures.

Another package is commission based. This package is more flexible because it depends on the pockets of the company's operations each year. "For example, if the company is spending U.S. $ 100 thousand, we take a U.S. $ 15-20 thousand of that number," said Sanchit.

In Indonesia, Google claims to have had about 20 customers that use Google services Paid Service. "I can not mention anyone. Too secretive. One of them alone, PT Telkomsel, "said Sanchit.