Barnes & Noble Add a competitor to the E-Reader Market

Market e-reader (digital book reader) become increasingly crowded. The largest book store chain in the United States Barnes & Noble Inc. seeks to challenge Amazon. com and Sony Corp. to release e-reader called the Nook.

Compared to the Amazon Kindle and the Reader from Sony, Nook is a unique e-reader. Because, Nook has two screens. A large screen in black and white on the Nook serves to read digital books. Meanwhile, another smaller screen, the color, serves to menjelahi Internet.

Like Kindle, Nook equipped mobile Internet connectivity. Therefore, users can directly Nook download digital books from the Internet, without having to first connect the e-reader to a computer. As for Reader users, users must search for Wi-Fi to access the Internet. Barnes & Noble plans to begin marketing the Nook began November 2009 at a price of USD259 per unit.

That is, the price will be equal Nook Kindle most inexpensive version. To improve the competitiveness Nook, Barnes & Noble also prepared a special promotional package. That is, the user will be allowed to lend Nook digital book at the Nook to other gadget users to read for 14 days. Nook itself is expected to accommodate up to 1,500 digital books, or up to 17,500 digital books when added to the memory card.

In industry, the first manufacturer to release e-reader is the Sony. Namely with the launch of the first-generation Reader in September 2006. Until now, Sony has released six models Reader. However, Sony has stopped production of some models Reader and replace it with a new version.

Meanwhile, Amazon began to plunge into the industry in November 2007. Until now, Amazon has released three types of Kindle. Namely Original Kindle, Kindle 2, and Kindle DX. Kindle has a new generation of thinner dimensions, greater memory capacity, and more energy efficient. Among the producers of e-reader, Amazon is known as the most aggressive manufacturers.

Recently, Amazon released an application that lets computer display digital books stored on the Kindle. The target of this strategy is to increase the sales of Kindle and digital books Amazon. By the same purpose, recently released Amazon Kindle international version. This means that Kindle is now not only available and used in the United States, but also in 100 other countries.

"We released the international version of the Kindle because we have millions of customers around the world who read books in English," said Founder & Chief Executive Officer Jeff Bezos Amazon.com Inc. The book publisher partners welcomed the launch of Amazon Kindle Kindle international version because it has big potential to boost sales of the books that publishers.

No exception to the English-language publishers in the world's largest Penguin Group. "Sales of digital books in the United States increased dramatically thanks to the Kindle. With the presence of the international version of Kindle, an explosive growth is expected to occur also in countries other," said Chief Executive Officer of Penguin Group John Makinson. However, the incumbent producers such as Sony and Amazon, and next month plus, Barnes & Noble, will face more fierce competition again.

Therefore, a number of other companies are currently preparing to release a rumored e-reader. They include Irex Technologies, ASUSTeK Computer Inc., Apple Inc. and even. Among the producers, the most dangerous challenger of Apple. Because Apple was known to be clever in the high technology packed in an attractive presentation.

For example the iPhone. E-reader Apple production is said to have similar shapes Tablet PC, which features touch-screen full-color, as well as various internet connectivity. In fact, the e-reader is also rumored that Apple will be supported by online stores service the iTunes Store, to enrich its content.