Faced with an increasingly tight competition, Amazon.com cut prices and expand marketing Kindle electronic reader is out of the country.As of today, Wednesday (7/10/2009), Kindle price was reduced by $ 40 from USD299 to USD259, and is the second price cut in three months.
Amazon (AMZN) also announced a USD279 worth of brand-new Kindle that allows readers in over 100 countries to download content in English. E-commerce giant's target customers are usually the United States traveling abroad and English users abroad.
"A book usually takes two weeks to be sent internationally in physical form, can now be delivered in less than 60 seconds," said Amazon founder and CEO Jeff Bezos told USA TODAY on Wednesday (7/10/2009).
Online bookstore Kindle Store has a collection of 350,000 books, plus newspapers, magazines, and blogs. Customers worldwide can have access to more than 200,000 English-language books. "This is a big enough market," said Bezos.
In the U.S., most of the books best sellers Kindle dibanderol less than $ 10. Prices for the books as well as abroad.
Latest Kindle to international markets start shipping on October 19. It will look and function just like the existing Kindle with 6-inch screen. But for the first time, with support for 3G wireless networks of AT & T will allow customers to take abroad by downloading content.
Before this latest device, the customer requires overseas-based Amazon accounts and to transfer the books from a computer via USB.
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