Transparent LCD Screen

Sony Ericsson Xperia Pureness in some selected countries. Xperia design elements Pureness more features simplicity, will be realized in a minimalist layout and attractive.

Pureness Xperia is the world's first mobile phone which is formed with a transparent LCD screen, and a revolutionary technology in the battery, memory card and antenna size supermini. This mobile phone presents the main elements that do not remove anything important from the form and function.

Pureness Xperia button hidden, and only burning when touched. Soft lighting, with notification calls and messages, change Xperia Pureness of an elegant design of the product into a cell phone only when necessary.

"Pureness Xperia is 360 degrees innovation special from Sony Ericsson," said Djunadi Satrio, Head of Marketing Sony Ericsson Indonesia, through its official statement on Saturday (21/11/2009).

"Sony Ericsson to innovate on the LCD liquid crystal display, and in line with our global marketing strategy of mobilizing a unique approach in launching Xperia Pureness, through collaboration with a number of Sony Ericsson's leading fashion retailers and vendors selected in the main cities of the world, including Indonesia," added.